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When you get a computer science degree or information technology degree, chances are you focus on the tech part of your job, and understandably. But as you move up an organizational ladder, you get involved in management, whether having people work for you or running projects. Read More

Google’s Panda update may seem like a blessing to many, and a curse to others. Truth is, like any other innovation, it’s both. Here’s how to cope with the Panda in the room… Read More

It seems odd to need to point it out, but authenticity isn’t easily attributed. It’s generally earned. So why do people out there still push their cause or products as if they’re making a hard-sell tv commercial? Read More

Why so few pizza delivery chains have loyal customers, and why so few brands are consistent with message via social media. Read More

How to Become a Rainmaker by Fox is a great book for new and experience sales professionals. Justin reviews the book in post on this week in
Marcana.com. Read More

A Google AdWords introduction by way of the Google Keyword Tool: how to understand the difference between interest and intent in keyword research. Intent and interest are two different aspects of available keyword data that are too often hastily grouped into one pot without adequate distinction. JC Read More

Justin McCullough reveals 10 sales tips that can tip the sales, and how to avoid the most common sales mistakes. Read More

One of the most common questions those who are new to social media have is: How do I develop my network? The good news is that it’s easier than you think because you’re already part of many social circles. Expanding Read More

The fine art of saying no in sales and project management. Why drawing clear boundaries helps any marketing agency in the long run. Read More

A look at The Empathic Civilization by Jeremy Rifkin and how it can be applied to business. Rifkin argues that technology enables greater communication and thus greater empathy, but technology also drains resources faster than it replaces them. An interesting challenge for a species he convincingly Read More