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The notion of scarcity is the primary obstacle in a recession, and at the same time, its antidote, sharing of capital, is social media’s primary strength and modus operandi. Put simply, the way up is from here. Read More

Why you’re listening to the wrong social media strategy gurus if you ever want to amount to anything in life. Read More

In today's Marcana.com post, JC Hewitt provides a strategic field guide for marketer-anthropologists. Read More

When you’ve finally got a tiger by the tail, it will be clear, won’t it? When you’ve finally found that world-changing message and you’re on a social media roll, hitting every note just right, sparking huge strings of comments every time you make an utterance, you’ll just know it, right? You’ll fee Read More

Are you a wimpy biz on the block that doesn’t notice when people put you down? Train hard and defeat suckiness with customer service kung fu! Read More

If you struggle to give, share, and help in real life then you will struggle with making the most of the medium of social media. Read More

How do problems equate to product relevance and complaints denote care for a brand? Also, why community managers are important and how to apply their skills. Read More

What is your organizational strategy for engaging your target audience? Are you overfeeding them with answers, or giving them food for thought? Read More

If you’ve ever created anything new or different, you’ll know what I mean here. There is much to be said for the concept of serial publication. Something that is never quite done, that happens in installments, revisions, editions, updates. Examples of this include books that require regular updatin Read More

JC Hewitt describes how copywriting has only become more important than audiovisual communication in the web-driven marketplace. Read More