BizSugar.com › User › MarciaB2B › Voted

An important consideration, depending upon the type of small business you operate, will be how to go about protecting your trade secrets. These are important details of your business ranging from intellectual property to customer lists and if they must be protected to avoid a former employee going to work for a competitor and taking your secrets with them or starting their own business in competi Read More

When you have to resort to suing your competitors to regain marketshare, something is seriously flawed with your view of your customers. Read More

Michael Dell talks about setting priorities, observing changes in customer behavior, and why now is probably a great time to start a company. Michael stresses on focusing on what customers want, what are the larger opportunities, and which ones fit with your capabilities. Read More

To make the most of social media and create an Internet presence that will keep your business thriving in a down economy, Steve Fretzin, founder and president of Sales Results Inc, offers these tips. Read More

Search marketing should be a top priority for organizations in any industry. But B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs . Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. Read More

Print newsletters should have died a long time ago... what with the internet and email. But a funny thing happened on the way to the funeral. The print newsletter suddenly became Lazarus and a resurrection took place.
Read More

How could this happen? Sean Kelly, a 20+ year franchise marketing veteran-this is a guy who has helped launched several franchise brands...just wrote an interesting article about the new owner of a printing franchise, of the store-front variety. This one... Read More

The seventh in a series ten posts on sales effectiveness describing the 10 essential attributes B2B sales reps must possess in order to succeed and the 10 opposing ideas that are also essential to success. This post focuses on selling outside vs. selling inside. Read More

An incredible list of 52 small business tips from Canada Small Business at About.com including an index of links to small business articles covering everything from "basic e-mail management" to "phone answering tips to win business" and everything else in between. The index represents a great cross section of tips large and small in an effort to make your small business better. Each link within t Read More

1. Realise that Linkedin is a complex and multi-functional tool; it's going to take some time to learn to use it wisely — Niall Devitt 2. Contact/connect with experienced users and ask them for their advice as to how best to use it — Niall Devitt 3. Know why you are using Linkedin — what is your primary goal? This will determine your strateg Read More