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Health insurance costs and proposed legislation for future health insurance options are a continuing source of frustration and pain for millions of small business owners and entrepreneurs looking to grow their operations. As health costs rise for small business they may be faced with the unwanted task of laying off even more people to avoid the co Read More

According to Guy Maser, senior VP of marketing for GlobalSpec, it takes more than a good product or service to ensure a successful customer retention program and foster healthy long-term customer relationships. You must also pay attention to your customers' needs and meet them. Remember, customers will jump ship given any slight, perceived or real Read More

In business, there are no guarantees. There is simply no way to eliminate all the risks associated with starting a small business -- but you can improve your chances of success with good planning, preparation, and insight. Start by evaluating your strengths and weaknesses as a potential owner and manager of a small business. Carefully consider eac Read More

Research that shows the characteristics of ReTweets and how you can make your content spread further. Read More

This small business guide to text message marketing includes some important tips for those small business people who may believe sending text via cell phone is something only teenagers do. In fact, a wireless industry trade group says the use of the traditionally 160 character messages has seen some of its largest increase among people over the ag Read More

Why you forget people's names and how to remember them. Read More

The author of the popular "how to deal with difficult customers" article lays out how to handle a customer who crosses the line into abusive and profane behavior. It's happened to all of us... Read More

Have you ever solved a gnarly problem after sleeping on it? I know I have. In fact, I've been known to sit down before bedtime and review a particularly challenging problem, just to tee it up for my mind to “work” on overnight. Read More

We may all wish that H1N1 turns out to be much ado about nothing, like the bird flu scare of 2007 — but don't count on it. Here are 7 practical things you can do in your workplace to cut down the chances of you and your employees getting the H1N1 flu. Read More

Here's a simple plan to help encourage you, as CEO, or your CEO to consistently contact your customers. A simple script's included and a list of some of the tangible metrics that improve as a result. Read More