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Creating a blogger outreach program is as natural a part of brand marketing on the web these days as any other. An extension to social campaigning, it is a thorough and honest way to tap into a blogger’s trusted reader base while fostering a connection and relationship with a valuable content creat Read More

"I don’t know about you, but as a writer I’m always looking for ideas for ways to be more productive – heck, I’m always looking for ways to be more productive in my life, not only as a writer. So I decided to find out what productivity tips other writers had by going on to one of my favorite site Read More

Two weeks after MobileGeddon, everyone from Moz to Search Engine Land are reporting limited to no fallout from Google’s mobile algorithm change. Could it be that the impact from the algorithm rollout is simply slower than expected — or have most major businesses really escaped unscathed? Read More

Facts and stats about the top 20 shopping engines for ecommerce merchants. Use the embed code to share. Read More

Nearly two-thirds of visitors to an average site do not return again in the next 30 days, according to Chartbeat. Tools like Chartbeat, Contently’s Insights, and TrenDemon help you bring back visitors by understanding how visitors engage with your existing content and providing insights regarding w Read More

How does one craft the perfect viral content? Let’s go through the list – but please! – this is a list, not a checklist. The ideal piece of content might not have all the items on this list. Indeed, any attempt to fit in all these elements just to check them all off on a list might make your conten Read More

Of all the major social networks, Google Plus is the one that people talk about the least. It is a fairly visual medium, and highly community oriented. If you are looking for a platform to connect with people, Google Plus is as good as it gets. But how do you create a stampede of raving fans? Th Read More

If you want to make the sale, you need to convince the client to make your product or service the choice – make it more valuable to them than whatever else they would spend the money on. Here are twelve strategies to overcome client cost objections. Read More

Users love to return to their favorite websites. Often.

They especially love them when they feel a connection to the design, the community and the owner. Read More

Social selling is a topic I expect we’ll all be hearing more of, probably too much of, in the years to come. Companies who do it right will not be “selling”, as much as networking, as suggested in The Infinite Pipeline. Read More