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Would you make a down payment on a brand new car without going for a test drive? Of course you wouldn’t.

So why should your customers be expected to sign up for your product or service without taking it for a test run?

Of course, making a free trial available is only half the battle. The next Read More

Sending holiday cards to your clients? Check out my tried-and-true tip for making yours stand out in the deluge. Read More

Content marketing is a term that covers many strategies you are probably already using. . It all boils down to any marketing strategy in which you’re using content to build a relationship with your audience. Sharing useful information with your target market establishes yourself as a thought leader Read More

The creation and use of content marketing is key to getting social selling activities right. In fact content marketing is now powering most selling and sales activity as it is the smoothest route to build up a relationship with prospects or buyers. It also gently reinforces a brand without over all Read More

Lead Generation software, as the term has been hijacked somewhat. Marketing Automation and CRM Platforms are NOT Lead Generation Tools. These are in fact activities used to manage or nurture the leads – once they have been identified. Read More

Employers can offer employees a way to pay for certain personal costs on a pre-tax basis through flexible spending accounts (FSAs).
Using these accounts means that the amounts employees contribute to FSAs are not included in taxable compensation for federal tax purposes. Read More

The truth of the matter is that if you’re not willing to push, there will be no movement. However, without a plan the movement will be short lived as you crash into a ditch. Read More

One of the biggest expenses a small business owner has is their employees. Fortunately I've been lucky and have hired some of the best. Maybe one reason I've ended up with valuable employees is that I tend to hire people who are problem solvers and are great at customer service. Read More

A good job description isn’t simply a list of to-do’s, but rather a guide, something that will benefit both you and the employee.
http://bit.ly/1O7PU6f Read More

Though Google’s algorithms are complicated (and mysterious), there is no mystery about how to rank your website or even a single web page in Google. Good is a calculator. it can’t read your mind and it has no moral compass – it doesn't really know good from bad. Read More