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The creation and use of content marketing is key to getting social selling activities right. In fact content marketing is now powering most selling and sales activity as it is the smoothest route to build up a relationship with prospects or buyers. It also gently reinforces a brand without over all Read More

Lead Generation software, as the term has been hijacked somewhat. Marketing Automation and CRM Platforms are NOT Lead Generation Tools. These are in fact activities used to manage or nurture the leads – once they have been identified. Read More

Employers can offer employees a way to pay for certain personal costs on a pre-tax basis through flexible spending accounts (FSAs).
Using these accounts means that the amounts employees contribute to FSAs are not included in taxable compensation for federal tax purposes. Read More

The truth of the matter is that if you’re not willing to push, there will be no movement. However, without a plan the movement will be short lived as you crash into a ditch. Read More

One of the biggest expenses a small business owner has is their employees. Fortunately I've been lucky and have hired some of the best. Maybe one reason I've ended up with valuable employees is that I tend to hire people who are problem solvers and are great at customer service. Read More

A good job description isn’t simply a list of to-do’s, but rather a guide, something that will benefit both you and the employee.
http://bit.ly/1O7PU6f Read More

Though Google’s algorithms are complicated (and mysterious), there is no mystery about how to rank your website or even a single web page in Google. Good is a calculator. it can’t read your mind and it has no moral compass – it doesn't really know good from bad. Read More

Most business people look to the "business" section for their learning and inspiration. Here's a different take. Seven business professionals share the favorite fiction book and the business lessons they took from it. Read More

Stress at work is often overlooked. Here is a few medical issues that many people do not realise can be triggered or made worse by excessive stress. Read More

It’s a good time to be a female entrepreneur. While there are still fewer of us than male entrepreneurs, the numbers are rising: between 1997 and 2015, the number of women entrepreneurs has risen 74%. Women own 30% of businesses in the U.S. I’d love to see that number become 50% (or more!). Read More