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Mobile has been rising for quite a while now, and as a marketer, I have been invited by Google here in Malaysia, where I attended a small conference: "Mobile Leadership Program".

In this conference, Google shared some data and stats about how marketers should approach Mobile Marketing Strategies Read More

In this #TYBCommunity round-up we include posts about different types of social media managers, how long until you see SEO results, secret Facebook features, Facebook advertising, conquer your fear of blogging, personal narrative in content marketing, Millennial managers, working from home with you Read More

The only guide you'll need to growth hack social media like a seasoned pro. Learn how to leverage the best resources the web has to offer! Read More

After all the holiday exuberance and eggnog comes the dreaded, post-holiday sales draught. This is the not-so-merry-and-bright time when online sales come to a screeching halt, returned items start to pile up causing a logistical disaster, gift cards become filed and forgotten, and credit card comp Read More

The gift giving season can sometimes feel like a whirlwind, but you don’t have to feel overwhelmed. With a little planning you can avoid the crunch to your time and your wallet. You can find great business gifts in a variety of price ranges to fit your needs. Here is our gift guide for $25 or less. Read More

Let’s face it, there are a lot of people selling crafts online. It’s hard to break through all that noise, but it can be done by pouring some of your amazing creativity into marketing handmade crafts online. How? By discovering the best places to market craft tutorial videos. Read More

Want to reach millennials? Then it's time you tried Snapchat marketing. Check out these fun, easy ideas to help you get started using this new platform. Read More

What’s the second most important part of being an entrepreneur, after starting your business?There are various reasons entrepreneurs fail, and avoiding failure as an entrepreneur can be difficult in this economy. However, there are several steps you can take to mitigate your risks and lower your ch Read More

The Hiscox “MyStartUpStory” series features entrepreneurs offering small business advice and discussing their own start-up experiences. Find out how Tamiko Kelly left her comfortable corporate job to following her passion when her clients just wouldn’t let her say ‘no’. Read More

Here's a case study of writing improved content for better conversions on a landing page.

1. The creative aspect of writing copy for your landing page involves writing copy that speaks directly to your audience – copy that’s genuine.
2. Customization applies to catering to your audience’s needs Read More