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SEO and content marketing are becoming more aligned every day. Search engines are increasingly focused on the same user engagement signals content marketers track, and content marketers urgently want the free traffic SEO can bring. Read More

Actually, most customers are happy to tell you what they think of your business and are just waiting to be asked. If the customer experience is not up to par, and you don’t ask—you might be too to salvage the relationship. Read More

There are thousands of SEO guides out there, and many of them can be quite repetitive.

Instead, we searched for “Not So Usual” SEO guides that are on particular topics like Joomla, Etsy, or intended specifically for Lawyers, Doctors, etc, and compiled them into a sweet resource for anyone lookin Read More

Bounce rate is defined as the percentage of visitors on a website or webpage who leave without accessing a second internal page. A bounce can occur when a visitor exits his or her web browser, clicks the “back” button, times out, or clicks an external link. Generally speaking, a high bounce rate is Read More

Thanks to Google alerts and social media updates, it’s easy to keep an eye on the competition: you know when they publish a new article, where they fall in search results, and how many times their latest post has been retweeted. But this information is just the end result for their digital marketin Read More

Every new business dreams of becoming the premier brand in their space, like Starbucks is to coffee, and Apple is to consumer electronics, but they have no idea how difficult that is to achieve. In fact, only 100 of the 10,000 multimillion-dollar consumer companies around the world can claim to be Read More

Over-the-top service is about providing every, single customer with the best possible experience. And while that sounds simple, it’s a concept with which plenty of small business owners struggle. It’s a tall order, especially when you’re a one-woman operation, since you may think the infrastructure Read More

Nowadays websites are very often displayed on many different devices, such as phones, tablets, desktops, TV screens and even watches. It forces developers to create websites using Responsive Web Design technique. In other words – we have to design pages in such a way, that they will adapt to the si Read More

Google has announced that now app developers can create Universal app campaigns directly form the Google Play Developer Console. Read More

Small business owners have to constantly work to find a balance between compensating workers adequately and maintaining profits. And along with this idea small business owners must also consider working conditions. How can they balance the wants and desires of employees against the practical needs Read More