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When building a B2B strategic marketing plan for any business an in depth market analysis is of vital importance. Without analysis the resulting plan is likely to be of little practical use resulting in significant wasted resources on a document that simply sits on a shelf gathering dust. Read More

Your definition of conversion and your definition of success depend on what it is you’re trying to accomplish. Conversion is a funny and often open-ended buzzword in our industry, mostly due to its flexibility. Let’s take a look at conversion tools, examples and statistics in a complete A-to-Z list Read More

For SaaS companies there are several common lead generation strategies that have proven effective time and again.

To get to the core of this, New Breed Marketing asked 13 seasoned SaaS lead-generation professionals what their favorite lead tactics or strategies are. Read More

Content Marketing is the key driver upon which most inbound marketing and social media marketing tactics are built. Content marketing not only impacts SEO, web traffic, leads and sales but also acts to influence buyers as they increasingly seek information before purchasing. Whether your business i Read More

You’ve probably sat in on presentations before where you literally just want to fall asleep, or you get so bored that you start to check email or Twitter. I don’t want your audience to do that to you, although really you’re the one doing it to them. Read More

In my last post for Process Street (and the first after being hired as a full-time content writer!) I took a look at the Duct Tape Marketing System and published the Duct Tape Marketing System review previously, but today I’m bringing you the top five hacks from this innovative course by small busi Read More

Learn some interesting facts about Google's Senior Vice President of Products and his vision for the company's future. He wants to bring computing capabilities to everyone in the world. Read More

Trying to figure out your company's brand? Use these branding strategies from Orange Is the New Black to build a strong brand and draw in more business! Read More

This video, by people skills expert Eleanor Shakiba, explains how HR practitioners can coach employees in the skill of active listening. It explores ways to explain the difference between respecting someone’s views and agreeing with them. Then Eleanor outlines how to teach the micro-skill of using Read More

We hope everyone had a great weekend and has success in everything you do this new work week! To kick off the first installment of the best content coming from our friend Gary Vaynerchuk, we’re going to start with his article “Why leaders need to focus on how they treat employees”. Read More