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Let's take a look back on the evolution of data, from the introduction of the Zip code in 1963 plus computer automation. Which allowed marketers to organize their customers, capture and retrieve data, and then reach out to them with a facility they never had before. Read More

Let's take a look back on the evolution of data, from the introduction of the Zip code in 1963 plus computer automation. Which allowed marketers to organize their customers, capture and retrieve data, and then reach out to them with a facility they never had before. Read More

Blogging is a lot of hard work and that is not counting the many other things that we have to do on a daily basis. Promoting your own blog, commenting on blogs, social media, finding other blogs, writing good content and guest posting are just a few things that we as bloggers do regularly. It's nic Read More

According to a study, 66% of B2C brands surveyed reported failure with their content marketing efforts! Do you feel that way too? Find out how to turn things around in this post. Read More

The Beatles’ career may be one of the most inspirational success stories ever. They started from total obscurity, worked exceptionally hard, and endured set backs, failures and fights before becoming arguably the most famous rock and roll band in history. (Some estimates claim they have sold over 2 Read More

The Retailers today are experimenting with lot of things to attract new customers as well as to retain the old ones. Thus Retail Analytics plays an important role among the Retailers to succeed in their Business. Customers are a most essential part of Business. Both for online and brick-and-mortar Read More

Some people seem to think everything you say is aimed at them. Even your most innocent remark triggers tears or anger. People like this can seem very difficult people to handle. So how do you respond with appropriate assertiveness when someone takes everything you say personally? There are three si Read More

The speaking industry is global, which expands a speaker’s opportunities beyond their own country. International speaking can be quite lucrative, and at some point in your career you might want to think about taking that leap. But every country has their own culture, and written or unwritten rules Read More

The speaking industry is global, which expands a speaker’s opportunities beyond their own country. International speaking can be quite lucrative, and at some point in your career you might want to think about taking that leap. But every country has their own culture, and written or unwritten rules Read More

Think a brand is just for big businesses? Think again. Branding is critical for businesses of all shapes and sizes. Your brand is what the outside world thinks of you. Read More