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Despite the rise of social media, email is still our favorite form of communication. But getting the attention of prospects and customers in their crowded inbox isn’t easy. That’s why it’s so important to get your subject line right. 33% of email recipients open email based on the subject line alon Read More

Business owners need to practice telling a succinct and compelling story of why their brand matters. Read More

Modern medicine today is facing unparalleled changes to diagnostics, treatment, and doctor/patient relationships. It's a brave new digital world in healthcare, and we take a look at some of the latest innovations.  Read More

What does it take to be a successful entrepreneur?You might ask yourself “do I have what it takes?”The magic is in the personality.Is there such a thing as an entrepreneur personality? And, if there is, what is it? Read More

When you once were called the “Social Media Swami,” what might a logical next career step be?
For Shashi Bellamkonda, that next career step is to become a Chief Marketing Officer.
Bellamkonda joins Surefire Social starting April 1. He will be the new CMO of the technology and services provider ba Read More

Most franchise business opportunities don't lend themselves to bootstrapping. They require a pretty hefty initial investment in franchise fees, building costs, start up inventory, staff, and marketing. Often, they also require a high net worth and a good deal of cash on hand. Read More

So you’ve already learned to install WordPress plugins and to automatically update the plugins for your WordPress website. Now you may be wondering, “How do I update WordPress itself?”
That’s a good question and, as luck would have it, the aim of this post is to answer it. But before we dive into Read More

The longer a customer has a relationship with you, the more they are likely to spend, and the larger the transactions are likely to be. Your repeat customers are also valuable because their word-of-mouth marketing brings more business your way. Read More

Investing in an amazing startup is like buying the hot new gadget that’s just come on the market. Just being able to lay down your cash, either for an investment or a gadget is a good social signal, […] Read More

Have you ever tried to come up with awesome content ideas but felt that your ideas just weren’t hitting the mark?

Researching the content with the most social shares and which keywords could get you the most traffic – it all sounds easy but sometimes those awesome ideas you’re looking for just d Read More