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One consistent issue pops up for small business owners and executives...“my role is changing and I can’t do what I usually do.” It becomes apparent that the only way the business will grow successfully is if the owner/ executive is willing to redefine his/her role, delegate some of the work and com Read More

The loanable funds model is an economic theory that states business borrowing and lending is determined by the interest rates businesses pay for those loans, and the availability of capital through the banking system and other traditional sources of capital. Read More

Customer relationship management (CRM) is in a constant state of flux. As of late, CRM has taken on a decidedly social slant as the line between social media marketing and social CRM continues to blur. The last that are on our radar are three social CRMs that do social media exceptionally well. Read More

Have you been standing in line for the iPhone 6 or 6+? Or will you wait and buy it via your regular business channels?

Listen to TrendPal's latest podcast on stealth fashion inspired by the book, 1984, Kickstarter, professional queuer, and the giant mutant spider dog... Read More

Whenever customers interact with your brand, they become slightly more or less engaged. Stay consistent across every touch-point of the consumer experience to increase your engagement. Discover why customer engagement is more important than ever before, and lean what to do now to create an engaged Read More

Everyone wants to increase sales and grow their business – that’s practically a given in the marketing world. Increasing sales numbers and related key performance indicators (KPIs) is typically the main task for most marketers. Read More

Imagine a life where all your dreams come true; a life that is filled with happiness, love for what you do and who you are, and enriched relationships. Sounds illusive doesn’t it? What if I told you that this is not only doable but easier than it sounds? And what if you knew that millions of people Read More

The first question to ask when planning a direct mail campaign is: “Who am I going to mail to?” You have to know your audience before you can determine your message or design your mailing. Read on to find out how to create a segmented customer list. Read More

There’s a better way to use press releases, and that’s to talk directly to your potential customers… online. Read More

Are there really grants for women-owned businesses out there? If you’re leery of any advertisement or website that promises to connect you with grants for small businesses, you’re smart. As the saying goes, if it sounds too good to be true, it probably is—and “free money” certainly sounds pretty go Read More