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This blog documents the upcoming launch of my first SaaS product.

Seems I have been "two weeks from launch" for months now and this sheds some light on what has happened up to this point to cause delays. Read More

B2B marketing emails begin in a trickle, then become a flood in the inbox of many small business owners. Here are some ways to glean insight from them rather than simply ignoring them or exiling them to your spam folder. Read More

Why most explainer videos suck? The short answer: They lack value. Truth. The reason why it matters. Here is the long answer. Read More

Marketers might continue to hail content marketing “King,” but that doesn’t mean this powerful strategy won’t continue to evolve. In fact, it’s changing every single day. As a business owner, you have to keep up with the constant changes if you want to use this strategy to grow your business. Probl Read More

In our lives we feel better after a good sleep and worse without any. Sleep is vital for our careers too – is your career suffering through lack of sleep? Employees who nap at work have lower levels of stress, improved memory, cognitive function and general mood. Read More

In a busy organisation it is understandable that you may be tempted to leave the website details to your web design agency. However, depending on the level of skill of your web agency, it is easy for the unwary to fall into a trap Read More

Inbound marketing is highly effective for companies to create leads, as well as to convert those leads into customers. Organizations using IM strategies are spending 62% less per lead than those companies using traditional marketing. Read More

Next time you claim you own an impressive website — show, don’t tell: flash a bit of Google Analytics their way.
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Building a long-term, healthy and sustainable business isn't the result of magic, but understanding the importance of adapting and growing. Read More

Have you noticed on Facebook where a Business Page has liked their own post and thought that was a bit odd? Or maybe made a confusing comment on their post? It's because one of the page administrators meant to interact as themselves THE PERSON, but did so as THE PAGE. This is super easy to avoid! Read More