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Ecommerce businesses need to be built on two solid foundations to be able to grow: meeting existing demand(or creating it and filling it if you are a juggernaut like Apple), and scalability. Read More

If you have blogged for the last year or more you probably have noticed that just creating content is not enough.

Creating Content and getting it shared, in order to drive traffic, requires a strategy that starts from the Title and goes all the way to monitoring the Results.

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If I was a minimum-wage worker flipping burgers at a fast food franchise, or re-stocking shelves at a retail store for $8.00 an hour, I know for sure I would turn down a $2.00 an hour raise for fear of being hurt by it. Heck, I am feeling unimaginable pain just thinking about what could happen. Read More

What does this week's settlement between the Consumer Product Safety Commission and the founder of Buckyballs mean for your business? What does it Read More

If you’ve been stymied by Facebook advertising, you’re not alone. Learning the difference between Custom Audiences, Facebook Exchange, Power Editor and re-targeting can make a novice’s head spin. This new infographic, from 909c lays it all out take a look at the infographic.
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Experiencing the wildfires in San Diego this week, I witnessed first hand how drastically social media has changed how we react to natural disasters. Social media has forever changed how we receive public communications and personal updates. Read More

This brief guide provides tips and insights on how to market effectively with email. It is a useful starting point for beginners to email marketing. Read More

Depending on who you ask, some bloggers will say that you should only write long, epic posts. Otherwise, you’re just wasting your time. Others bloggers will say that short posts are “good enough.” I tend to agree with BOTH sides. Here are some pros and cons to both long and short blog posts... Read More

Depending on who you ask, some bloggers will say that you should only write long, epic posts. Otherwise, you’re just wasting your time. Others bloggers will say that short posts are “good enough.” I tend to agree with BOTH sides. Here are some pros and cons to both long and short blog posts... Read More

Giving up on a product is not an easy thing to do. As the owner of your small business, you may carry more than just a monetary investment in your product line. Still, knowing when a product can be helped and when it is a lost cause is extremely important. Read More