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There is no reason for an online customer to appreciate filling registration forms to get into your eCommerce site. Honestly speaking, they hate this process of pre-filled fields. You can enrich your customer dataset with social factor. I am not talking about the common social media features here. Read More

By Daniel Adetunji:

According to Comscore statistics, males between the ages of 18-24 more likely download podcasts via Itunes… I was amazed at a report by Mediaweek. It was estimated that podcasting generated over $400 million in Ads in 2011, and the doubled has tripled in 2013.

According to Read More

Ever have something so set in your mind that you won’t stop until you make it happen? I’ve been working pretty hard on this one task for the last few months, but it wasn’t until recent that I became laser focused on it. It seems that I will work harder on something the more “real” it seems. Read More

The first thing most people think of when they hear “social media marketing” is Facebook. And yet, so many marketers complain about their Facebook reach and marketing. Is it possible that maybe it’s time to take your efforts elsewhere? Careful… Don’t be too quick to react! Read More

Finally get a look at everything you need to do to get results from your blog posts in my 40 point blogging checklist. Read More

Where's Your Choke Point?

A huge truth in Influency is this: If You're Not The Customer, You're The Product. Marketing Guru Seth Godin has something to say about it. Are you listening? Read More

Every business owner runs in to employee absenteeism at one point or another. What do you do when an employee keeps calling in sick or coming in late? Brad shares! Read More

This post is about "beginner's mind" and why the future belongs to learners. And the most important part of that? Not diluting your content! ... Read More

Effective email marketing can still do wonders and exceed your expectation in terms of conversion, subject to you take it very seriously and make sure your email newsletter standout. Read More

What’s web usability and as a marketer, why should you care?

Content marketing and social media ROI may be the foundation of your marketing practice, but if your site has usability errors, no one will ever get to find out how great you are. Read More