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Many marketers work overtime to confuse us about money. They take advantage of our misunderstanding of the time value of money, of our aversion to reading the fine print, of our childish need for instant gratification and most of all, our conflicted emotional connection to money.

Confusing custo Read More

The "secret" to writing seductive web copy is to follow a proven 6-step process. To get started you need to know exactly who you want to seduce...

How seductive are you?

I’m not a great seducer.

I don’t have a string of conquests to boast about. I’m no modern Cleopatra.

But as a markete Read More

Why would franchisees of a major fast food franchise use debit cards-with fees, instead of checks, to pay their employees? Why do Albert and Carol Mueller, franchisees of this chain, insist on paying their hourly employees with a debit card?

And, the debit card they’re using? It’s special. It (a Read More

A billionaire is born, but Shutterstock founder Jonathan Oringer says more money doesn't change a thing. On Friday, Shutterstock founder and CEO Jonathan Oringer became the first billionaire to emerge from New York's fast-growing tech start-up scene. Oringer founded the company in 2003, using 30,00 Read More

Fiverr, the online marketplace for people to buy and sell services for $5, recently announced a new platform to better support the "gig economy".

The new platform includes a visually oriented design scheme as well as a number of new analytical tools that allow gig sellers to better manage thei Read More

A look at what some of the largest tech companies are doing with what they know about you. When you log onto the internet, click on a website or search a word, tech behemoths including Google, Apple, Amazon, Facebook and Yahoo are watching. They track your preferences, collect information about you Read More

How the creative use of images and titles for blog posts, can help build a deeper connection with your audience. [Podcast] Read More

Google+ introduced hashtags, along with a number of other new features, last month in an effort to make the Google+ feed a little deeper and more interesting. Hashtags on Google+ are very similar to those on Twitter and now Facebook: you can use them to find, start and join conversations about spec Read More

Some investors seem to focus wholly on the strengths of the management team, or a sustainable competitive advantage, and in reality these are the core attributes for every funding equation. While these may be necessary for funding, they may not be sufficient to make your startup the great success e Read More

HootSuite has released a new feature for desktop called HootSuite Syndicator that allows you to subscribe to RSS feeds and selectively share and save great content. Read about the details. Read More