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Most people imagine workers sitting at their desks, imagining lounging on an exotic beach somewhere. We don’t really imagine the opposite–vacationers dreaming of being in the office. As small businesses put in longer hours, the need to occasionally get away is greater than ever. But a new study sho Read More

When it comes to online search, about 85 percent of clicks go to organic links on the search engine results. It’s more important than ever for your small business to appear on the first page of the search engine results page, whether consumers are searching for product or service keywords or for yo Read More

Differentiating your business from your competition is a great way to increase your customer base, and incorporating live business events into the marketing mix can do just that while building your bottom line. According to "Book Yourself Solid" author Michael Port, a business event strategy allows Read More

Five years ago a solid email marketing strategy combined with offline marketing endeavors—like print and radio ads—would see your small business rolling along just fine in the marketing department.

Today, however, the list of small business marketing tasks is both exhaustive and overwhelming. Read More

By Doug Austin

Today, consumers don’t just want to buy a product or a brand — they want to buy into the whole brand story. This observation pays homage to an Old World mentality of artisans and craftsmen, whose products were a genuine reflection of their art, hopes, dreams, and personal stories. Read More

By Daniel Adetunji

Attention business owners: how many of think it’s a good move to try and avoid competition? How many of you think market competition is evil? Hmm…It seems I can see some hands in the air; anyway, if you answered YES, to any of the above questions, then it means you’re not read Read More

Here are four questions that help you separate good advice from bad advice that can kill your startup or small business. Read More

I don't spend an inordinate amount of time worrying about how the blog will look. This is something that so many bloggers and online business owners are guilty of, and in this post I want to explain why that approach is such a waste of time and can fool you into thinking that you are making progres Read More

There are many solid advantages to incorporating a small business. By choosing to incorporate your online business, you are setting your business apart from all its other factors and allowing it to stand on its own. Incorporation is also long term; you could die tomorrow, and your corporation would Read More

This post is a joint collaboration between Elish Bul-Godley and Connor Keppel.

We all know one. ‘That guy’ – a person in one of your online networks that makes you go “not again!” or “is this woman for real?!”. We’re talking about social media personality disorders. People who don’t un Read More