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Tom Andrews, direct-response copywriter, tells you why the length of your sales letter does matter.

There's a harmful myth circling around the copywriting industry that long form sales copy is dead because people have short attention spans these days. Whilst, yes, people do have short attention Read More

Information is not something we can live without. But too much of it can be distracting and even can stop you from succeeding. Find out how! Read More

Information is not something we can live without. But too much of it can be distracting and even can stop you from succeeding. Find out how! Read More

Have you heard the expression, “content is king?” Well, content marketing is one of the hottest buzzwords in marketing right now, which means Read More

This week's blogger roundup covers Social Content Writing, Youtube Keyword Tools, Stolen Websites, Visual Blockades, and, Monetization Techniques. Read More

America is home to 11.3 million female-owned businesses that employ more than 9 million workers and generate over $1.6 trillion in revenue for the economy. Women are now the majority owners of 38% of the country’s businesses—up from 29% in 2007.

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There is no one conversion improvement technique that suites all websites. A technique may vary based on your product, service, design, and your visitors. You know it’s all about a mixture of psychology, design and content that pulls your conversion rate.

And keeping that in mind, I will be sugg Read More

Here's some advice on how to get the most out of SXSW if you're an entrepreneur or startupper. And see what caught our eye. Read More

User Engagement is the most sought after metric of online stores all over the world.

That is what this article is all about — you'll learn about the Top 11 Shopify(and other) plugins to use, that will help you spark some real user engagement on your ecommerce store by extending its functionali Read More

The strategies are developed as per the users’ perspective. Let us get into the reasons why and how apps are helpful to them. Read More