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Owning a business is as rewarding as it is challenging. Learn seven of the most trying small business challenges all entrepreneurs will face. Read More

Although this field is relatively new, numerous books and articles have been written about it. Indeed, Shlosberg wrote the first book on this topic: “Saasonomics 101: A Beginner’s Guide to Doing Business in the Cloud” – this book gives a brief introduction to the on-demand economy and helps readers Read More

Although this field is relatively new, numerous books and articles have been written about it. Indeed, Shlosberg wrote the first book on this topic: “Saasonomics 101: A Beginner’s Guide to Doing Business in the Cloud” – this book gives a brief introduction to the on-demand economy and helps readers Read More

Retailers & Brands should look to maximize returns from, and increase the effectivity of every weekend deal. Here is a look at the various things to be considered. Read More

Inbound Marketing lets you target specific audience who will most likely convert into a purchasing customer so that you'll save money on advertising. Here's the gist of it. Read More

Pursuing social media without a solid website is like training for the Boston Marathon wearing flip flops. You may be able to run for a little while, but soon enough, everything is going to fall apart. If you want social media to work for you, your website cannot suck. Read More

Kevin Starr, the incredible Executive Director of the Mulago Foundation, invests $10M per year into social impact organizations tackling the toughest problems in the harshest conditions in the world.

The way he evaluates an investment is by asking the following four (seemingly) simple questions: Read More

In this video, we discuss best practices for creating a highly effective Google Adwords campaign. We go over a basic account structure that works for any small business or ecommerce store. Have a proper Google Adwords account structure is critical to running a campaign that converts visitors int Read More

Are you thinking of starting your own business or have recently done so? Or maybe you are already running a successful business and you are willing to expand it or would like to get fresh ideas on how to elevate your business to the next level?

The European Exchange Program for Entrepreneurs is Read More

Companies often promote their best employee into a leadership role. Unfortunately, not all employees have the necessary skillset to be effective leaders. Read More