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Are you thinking of starting your own business or have recently done so? Or maybe you are already running a successful business and you are willing to expand it or would like to get fresh ideas on how to elevate your business to the next level?

The European Exchange Program for Entrepreneurs is Read More

Companies often promote their best employee into a leadership role. Unfortunately, not all employees have the necessary skillset to be effective leaders. Read More

Whether you want to grow your brand or keep it more successful, your main goal would always be to know the number of people’s attention your brand got and how well your brand has grown. New metrics help in determining, realizing and finding out new possibilities, realities, and facts. Read More

Evergreen content brings an incredible ROI and its timelessness is key to building a brand image that implies professionalism and trust.

If you'd like to boost your content marketing strategy, bet on evergreen content. Read More

This may sound silly, but you should hire a hacker to launch a cyber attack on your systems. It is called penetration testing, and here is why you need it. Read More

A good entrepreneur is not necessarily born a good salesman. In fact, they are often the opposite, more focused on building things rather than selling them. Yet, in today’s world of information overload, marketing and selling skills are critical to the success of every startup. Read More

Creating and defining your voice is a process of selecting a set of traits that comprise an identity, and then communicating in a way that expresses and prioritizes those traits. How can your business find its very own brand voice? Here are some steps and tips that can help you: Read More

You’ve heard the words… Tweet Chats, #TweetChats, Hashtags, or even hashbrowns as one of my clients first called them. You see the early notification tweets: “Peeps – I am going to be sending more tweets than usual the next hour, headed into a tweet chat.” Read More

The middle of January is right here: time is flying so quick that we have to agree on the impressive last speech of president Obama and to prepare to welcome the new US president. Let's have a look at other important news we could miss working hard this week. Read More

Getting a small business loan can be a great way to access the working capital you need. However, before submitting your application, there are a few things you should do to help improve your odds of approval and ensure a smooth repayment. Read More