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It's no secret that marketing and psychology go hand-in-hand. But brands generally don't actively address how psychology affects their promotional messaging and sales tactics.

Truth be told, it can make a huge difference when it comes to attracting and converting leads in your sales funnel.

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Content marketers are turning to podcasts as a new form of content creation. Similar to blog content, however, if you expect your podcast to be successful, you'll need to promote and market the show online. Cranberry Radio provides its best practices for podcast marketing. Read More

Typically, mystique is formed when something is withheld. It's the anticipation that drives humans nuts and makes them crave the missing piece of the puzzle... like this... Read More

Have you ever thought about owning a bed and breakfast business? The B & B industry has an estimated worth of $3.4 billion. If you like being around and socializing with many different types of people, this could be the business for you! Read More

You don’t have to choose between giving great gifts and supporting worthwhile causes. There are actually plenty of options out there for giving socially responsible, eco-friendly or charitable gifts that everyone on your list will actually like. Here are some gifts to add to your holiday gift list Read More

It’s overlooked and underrated: using templates for recurring tasks can be THE decision that turns a business from an unsustainable into a sustainable one. Learn why you should thinking about templates to cover repetitive tasks, and see whether these 6 tools can help you with that. Read More

Pricing is one of the most powerful levers to pull for margin growth, but many companies stop once they have profitable prices set for each of their products. The businesses that take a few extra steps, however, benefit from even higher margins for most of their products. Read More

Even if you wanted to market your business on every social media platform available, you probably don't have time to do it all. Here's how to choose where to focus your social media marketing. Read More

For tech startuppers: seems like there aren't that many reasons that justify bringing a CTO on board. A Product Owner is a much better choice. Read More

op Social Media Marketing Tools for Optimizing Campaigns
Learn how the top 3 social media marketing tools can help you optimize social campaigns by targeting and engaging your audience on a whole new level.



Social media should be a fundamental component of every small business’s digital mar Read More