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Decision fatigue might be a hindrance to your leadership - but it can be a benefit to your marketing. Here are several decision fatigue theory concepts to consider with your marketing. Read More

Submitting your app to the app store is one of the most important phases after app development. Here's a step-by-step guide to submit an app to Apple App Store.
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As a consumer, I’m a big fan of free samples. (And who isn't?) I love getting stuff for free, trying new stuff risk-free. Costco is a favorite store of mine for this reason.

And, again for this same reason, as an entrepreneur I've been collecting creative strategies for using free samples in my Read More

A very simple site that enables you to use royalty free images to for commercial purposes. The site is updated regularly every Thursday with 7 new photos so you can keep new inspiration and fresh content.
This page is not only easy to navigate but it provides beautiful landscape and city photograp Read More

Voice search via Google, Siri, Cortana and Alexa is now posing a significant shift in behaviour from traditional typed queries. Read More

Many small business owners think that using invoice templates is a better option than using an online invoicing software. There are three reasons why they think it is better, and these are the wrong reasons that just mislead them and waste their time. What are those reasons, and is an online invoic Read More

Your target audience is important. It should help define your writing style, the topics and where you promote your writing. Find out more in this blog post. Read More

Unfortunately, many small businesses do not have a marketing plan, which makes it challenging to quantify ROI. It’s necessary to not only have a marketing plan, but to have an integrated plan, as well. If you’re among those without a marketing plan, but want to see a return on your efforts, then Read More

One of the vexing problems most, if not all, large organizations face is “analysis paralysis” — the tendency to over-analyze and over-think a situation, resulting in no action being taken. It’s also one of the main reasons why startups (YOU!) consistently kick incumbents asses.

But if you’re not Read More

There is no skill more vital to an entrepreneur than effective networking. You can’t build your business alone, and networking is the best way to open doors, professionally and personally. For introverts like me, it’s not easy to step out of your comfort zone and meet new people, but if you approac Read More