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As the online business competition gets tougher by the day, many businesses and industry professionals are looking for tools that can improve the way they connect with their customers. One such tool is Booker, a technology platform that develops, markets and supports cloud-based management systems Read More

Every year Oprah put out her Favorite Things list. This is my version of it: my favorite marketing apps and websites for bootstrappers (like me!) Read More

Actually, DON'T! No business should be trying to take advantage of a day like 9/11 to promote themselves. Read why, and what you should do instead. Read More

When you are starting out as an entrepreneur, be it as a coach or a writer, a web designer or a retailer, all you want is to land that important first client, to make your very first sale. But as time progresses, you might find those first clients becoming more of a burden than an asset. It may be Read More

A marketing plan with social media best practices that are proven to work is a good way to increase your brand exposure and get your products and services in the limelight. It doesn’t need to be tricky– your business just needs to follow these five best practices to help you establish an effective Read More

Take a look at 2016’s most influential brands on Facebook, according to Mavrck: Starbucks, Coca-Cola, MTV and Samsung Mobile top the charts, followed by brands like KFC, Nike and Target. What do these companies have in common? They’re all business-to-consumer. Read More

Crafting great PPC landing page is no easy task, check out our 9 tips for turning your page into a lead generating machine. Read More

“Your logo here.” How many of us really think about that sentence? Adding your logo on any paper, document, any webpage or piece of content, instantly identifies you. Your logo is like an endorsement, a fingerprint, a portrait. It says, “This came from us. This is who we are. This belongs to us.” Read More

Does your website perform incredibly well? I thought so. Don’t worry. There is a lot you can do to improve your website. Read More

When I set out to open a medical cannabis dispensary in the Chicago area, I recognized that a move into the new cannabis industry would be riddled with challenges. I decided then and there that I would draw upon the years of skills I had amassed in the healthcare field. With that said, my experienc Read More