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Email marketing being the best channel to directly communicate with existing as well as prospect customers, is still a part of many business strategies. But as the years pass by and the need for relevance increases, the challenges for executing a successful email marketing strategy only increase. Read More

According to Robert Clay, only 2% of prospects will ever buy at the first meeting, which means that our first encounter with someone shouldn’t just be about you.

A customer will want to learn more about you before they trust you with their credit card information.

There is another way to st Read More

According to Robert Clay, only 2% of prospects will ever buy at the first meeting, which means that our first encounter with someone shouldn’t just be about you.

A customer will want to learn more about you before they trust you with their credit card information.

There is another way to st Read More

It’s not often you’ll find me writing any doomsday type of posts. But this is your AdWords strategy wake up call.

There’s a pandemic going on in almost all PPC accounts, and it’s slowly sinking your ROI without you even knowing it. Read More

When someone walks into a store only to walk out a few minutes later without buying anything, they’re likely gone forever. But not with the internet. No sir, we can tap into the ability to retarget them with visual display ads on Google, Facebook, and Twitter to name a few. Read More

Let’s face it . . . you’re busy!

You have all kinds of sales tasks that you need to complete each and every day but unfortunately . . . some of them take you away from prospecting!

If you’re like many sales professionals, that can lead to inconsistent prospecting which can hurt you in (at lea Read More

These days, developing systems for your business is a must if you want to grow.

Here are the helpful tips when you develop your system.

1. Know and understand what you want to accomplish
2. Do not reinvent the wheel
3. Use different perspectives
4. Use automation to improve the process
Read More

Great content marketing for software brands demands great collaboration with your developers, and today we're sharing five tips for making the most of your working relationship. Read More

I saw you e-mailed me last week or something, and I never got around to responding. I was knee-deep in my last big promotion and now I’m desperate for an idea to help cash flow. Read More

A few weeks ago, one of my clients contacted me after losing her first newsletter subscriber. She thought she had done something wrong and wanted some tips to get that subscriber back. “The content may have rubbed them the wrong way. Who knows?” Read More