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Traditional B2B marketing is interruptive. Marketers contact their targets, make an initial sales pitch and try to get an appointment, prepare a sales presentation, take the time of the target to make that presentation and pitch, and then engage in follow-up contacts. Read More

What can Bob from Bob's Burgers teach you about owning a business? A lot, actually! Get his meaty tips for staying afloat year-round. Read More

If you own more than one company, creating a Delaware LLC as a holding company protects your professional and personal assets in a safe, organized business structure for your companies. Read More

Developing products is the heart of keeping a business viable. Here is how cloud technology helps you in saving money in product development. Read More

In this article and podcast episode, Sujan Patel breaks down the 5 key elements of the ever changing world of content marketing, growth hacking, and building a personal brand. Read More

Implementing factory automation systems will require much consideration into how it will affect each individual facet of your business. Read More

With over 400 million monthly active users, Instagram is a great network to gain online visibility and build an audience for your brand. If you have an account you're just getting started with or need a little guidance, here are my top 7 tips to launch your business on Instagram! Read More

There is a popular saying “Practice makes men perfect”. Let’s add another phrase to it. The access to the right and relevant information at the right time makes practice perfect. Both the statements are complementary to each other and always go hand in hand. Read More

Why a First Time Guest bag? What’s in the bag? If you don’t have something that you give to your first time guests, there’s not a more practical idea I have shared here. Read More

After my recent article about empty states, I was lucky enough to get an interview request from Holly Jade, a user experience (UX) designer with serious credentials including TEDx, Apple and Google. During the interview, I went into terrified rambling mode.

Holly is putting together a kind of pr Read More