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Social media advertising can be a highly effective way to supplement your additional inbound marketing efforts. Advertising on social media continues to gain traction as a valuable marketing activity. According to Hootsuite, research shows that social media advertising is well worth your while. Read More

There are numerous reasons why B2B companies should consider implementing a pay-per-click marketing program. However, business-to-business companies struggle to understand how to incorporate a B2B industry PPC strategy, and are therefore reluctant to allocate a budget toward a PPC campaign. Read More

Your website is your virtual place of business. Just like your regular place of business, you want it to be neat, clean, attractive, inviting and professional looking. Here are 7 low cost ways to improve a homepage to meet today's standards. Read More

I am an entrepreneur, CEO, wife, and mother of a 6 year old son. I have a bachelors in Biology and failing to get into medical school led to my career in sales. A frustrating experience at the DMV trying to get a new driver’s license in my new married name sparked the idea for an online name-change Read More

Want to wake up productive? Here are 4 simple productivity hacks you can use today to work smarter, not harder. Read More

How well is your company performing? Has there been any concerns regarding profits and sales? In short, are you able to meet your business goals? To start with, your business will need to have a convincing USP that can be pitched to your target audience. Read More

Vine marketing can be a big difference in getting you ahead in the competition. Do not allow your competitors to win over your leads by not following the Do’s and Don’t’s mentioned in the following article. Read More

With a vast amount of video content being created on a daily basis getting a video to rank is no easy task but can be hugely rewarding. Read More

Queue management is both an art and a science. Check out our queue management infographic that highlights the most important factors to consider. Read More

Marketing never stays in place. It’s not “set it and forget it”. Even if you have a beautiful marketing automation campaign set up, you still need to check in on it from time to time. It needs to be questioned, tested and improved. Some parts may even need to be retired.


To help you assess whe Read More