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Why do customers or even you become loyal to a company?

Why are there cult followings like you see with Harley-Davidson and Apple?

I recently decided to visit one of my favorite Japanese-Korean fusion restaurants. I saw it was now under new management. I instantly felt it may no longer be my Read More

It’s never been easier to publish a book. You don’t need to pray to get accepted by a publisher anymore, you can just self publish online. There are several platforms where you can do that: Barnes & Noble, iBooks, SmashWords, Kobo and the most popular of them all Amazon.
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The best way to differentiate your company and increase pricing power is to position your products and services an investment, not an expense.
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One of the worst things for a company is missed sales opportunities -- potential customers who come to the site and leave without entering the marketing funnel by providing their email. Sadly, 94% of visitors don't leave contact information on a B2B website. How do you capture a potential customers Read More

There are only so many hours in the day and let’s face it we all need a little help from time to time. Whether you are a small business, an international company or a social media professional, you either need several pairs of hands, or you need some great software for your social media management. Read More

After the shopping frenzy on Thanksgiving weekend, it is time get down to work: Prepare your branded holiday swag. Here are 5 ideas to get you started. Read More

Your 2015 B2B marketing plan requires a heavy dose of content marketing – discover the 5 content marketing trends that should shape your plan. Read More

There are many aspects to the negotiation process. The key thing is to know the business, the market, the seller and your own interest and then negotiate point by point to get the best deal... Read More

We all have customers who’ve become “un-loyal” for one reason or another. Perhaps they used to subscribe to your service but have let their subscription lapse in recent months. Maybe they made several purchases from your website in the past but now need to be reminded about how great your products Read More

L.T. highlights the recent struggles between Google and the European Union. The Right to Be Forgotten was granted in order to protect personal identities, but for now it only proves more cumbersome for the U.S.-based Search Engine King. Read More