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Become a writer, they said. It will be fun, they said. The true story of the last 3 years of my life trying to start a writing company. Read More

Harvard business professor Clayton Christensen is renowned for formulating the theory of disruptive innovation—which describes novel products or services with the potential to revolutionize an industry, and displace incumbents from their market position. In his 1996 book The Innovator’s Dilemma: W Read More

Come on, everyone’s doing it.

In the last couple of years the concept of content marketing has caught on like wildfire.

Everywhere you look on the web someone or something is vying for your attention.

This is all due to one of the “holy commandments” of content marketing: more content equa Read More

Continuing our Storytelling 101 series by talking about the most popular — and the most misunderstood — story that marketers tell: the customer success story. Read More

The hottest addition to the sales world right now is something called 'Inside Sales' or 'Sales 2.0', a process of selling that involves the sales team to never leave their desk and go through... Read More

I have created a list of sites offering blogging platforms for newbies. However, if you are an existing blogger, you must be knowing about many of these blogging sites I am about to mention beneath. Read More

What happens when you follow so-called content marketing best practices that aren't best practices at all?

You know, it affects your strategy and could even backfire real bad.

Find the top 3 content marketing best practices which are plainly myth in this latest article.

Tell me what you th Read More

Microsoft’s move to open source is a huge deal, especially as it will likely get the attention of developers. Read More

For many nonprofits, the holidays are when they receive the bulk of their donations for the year, and email marketing is one of the main drivers of giving. So, to help you excel at fundraising this holiday season, here are some tips for email marketing: Read More

One of the first harsh realities that every entrepreneur has to learn is that most of the things that are critical to startup success are outside of their direct control. Just because you dream it and build it, doesn’t mean they will come – that encompasses not only customers, but also investors, p Read More