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It’s about your ability to respond in a timely fashion. If so, you can do things, but the question is how do you respond and the more data you have the more options you have for response. Read More

It’s not news that today’s B2B marketing has been defined by digital technology. However, the impact hasn’t all been positive. Read More

It’s not news that today’s B2B marketing has been defined by digital technology. However, the impact hasn’t all been positive. Read More

The fact is that having your business on Facebook is not just enough if you want to maximise the benefits of the platform. Yes, it’s important to build a solid social media presence, but unfortunately, that alone doesn’t mean your business is doing well on the platform. Check out some of the wrong Read More

Business owners spend a lot of time reading and writing emails, which is why it's important for them to save time where they can writing them. These five types of template can save business owners time and tend to come in handy pretty often. Read More

In-depth InfoDesk article that discusses prescription drug coverage for all types of Canadian health insurance plans (e.g. employee benefits and personal health insurance). Read More

While in the world of small business, dress code and formality may not be ubiquitous, preserving a base level of etiquette should be standard across every industry. Read More

Whether you hate or love social media, you've no choice but to leverage it. Why? Because search engines use signals from GooglePlus, Twitter and other social networks to determine how high a website will rank in search results. Read More

For many companies, “inbound marketing” is the best way to build the brand and generate sales. Inbound, as the name implies, invites potential customers to come into the company’s sphere of influence. Outbound marketing, on the other hand, takes marketing out to the consumer, with online and print Read More

Small businesses should realize that the days of putting out a message and waiting are over. In order to be successful with their digital marketing, they need to create dialogue instead of talking at consumers. Read More