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The sick leave, the reduced productivity, and other by-products of following and actually watching football matches is costly for business. How costly? Read More

Digital tactics are forever changing. Business models are having to adapt to new consumer behaviors. Things to keep in mind for the year 2015. A short list of 10 digital predictions for the year 2015. No.7 is an interesting one and believed to be extremely important. Read More

I have a problem with niche sites.

My problem is that niches sites lend themselves to what I call “small thinking”.

It’s inherent in their very nature – even the name, “niche” connotes something very small.

And I often find that this affects niche site builders, too.

While it’s cert Read More

I have tried playing Capital City: Escape from SuperCorp, a business strategy game. I think it is the best business games on app markets today. Read More

Have you ever slept through someone else’s PowerPoint? Chances are you have, as it takes time and experience to make one of those presentations zippy. People have caught on to the somewhat boring nature of trusty old PowerPoint, and alternatives are popping up all the time. Of all the options out t Read More

Can social media produce Return-on-Investment (ROI) in dollars, not just some fuzzy awareness and connections?

Yes it can, but you need to be strategic about it

In this infographic, Neil Patel of Quicksprout explains how to track the ROI of your Facebook, Twitter, LinkedIn and Instagram campa Read More

The Ideal Customer Profile framework this article references consists of 7 inputs – all dictated by the situation for which we’re identifying the Ideal Customer – and those are: Ready, Willing, Able, Successful, Profitable, Expansion Potential, Advocacy. This article focuses on using existing Custo Read More

Effective invoicing is one of the smartest tools to have in your business arsenal. Find out how to write an invoice so you can get paid faster, increase your cash flow, and make room for growth. Read More

Being a business owner in the midst of employee reviews can be stressful in its own right. Here is some advice on how you can make review more productive both for your employees and yourself. Read More

How marketers are using technology to break the clutter is interesting. The latest break through in technological application is augmented reality. Read More