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Sending out a survey to current and potential customers can be a great way to unlock insights and determine a path for your business. Here's how to do it. Read More

Is anything more influence-y than coffee? Mark Schaefer might be. As with coffee, though, influency marketing either needs management, or it will manage you. Read More

The truth? If your company uses an Intranet, there's a good chance your employees hate it--and that could impact your social strategy. Here's why. Read More

Search Engine Optimization, or SEO, used to be very simple. All you needed to do is make sure that your site would come up on top when people looked for specific keywords. Because Google ranks popular sites first, the early methods involved adding links on other sites, comments, blogs and forums, i Read More

One of the best tools for measuring the effectiveness of your social media activity just got a little better. HootSuite. Read More

These are all strategies anyone can use; all they require is time and imagination. Here are some tips to build your social media network. Read More

Content is king but only when the content you write and distribute speaks to the reader, not to the search engines. Learn why it's so crucial to make your content speak to people, not machines. Read More

If you have invested considerable time and resources on social media marketing over the past year and feel frustrated, you are not alone. About 61% of small businesses don't see any return on investment on their social-media activities. Read more to learn the simple answer... Read More

If a friend walks up to you and asks for advice on how he or she could improve his/her entrepreneurial skill, what will you say to this friend of yours?

Let me share with you some iron clad entrepreneurial skills development strategies. If you seek to develop or improve your entrepreneurial skil Read More

For cash-strapped small business owners looking to keep their operating costs down, free software programs and services can be a real Godsend. But, there are some inherent dangers to relying solely on free platforms and services to run your business. Read More