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This isn’t the first time you’ve read about The Universal Language of Business on this blog. Doesn’t matter what they sell or what their SIC code is, ALL of your customers are in the money-making business. All sales reps must therefore learn how to communicate effectively using Finance, the universal language Read More

Online video is gaining more attention, engagement and it's becoming a strong way of communication for several companies. Have a look at these four core steps to produce online video for your business Read More

If customers can find the information they want using a Google search, why would they ever contact a sales rep? If it’s accessible via Google, they don’t need you. In fact, if it’s accessible via Google or from your website or from a competitor’s website, they don’t want you. They’ll correctly assume that all you’ll do is burn more of their time, and there’s not enough of that to go around as it is Read More

It's very important to take some time at least once a year to take a break from work. In this post I will share some things that I've learned from my recent holiday Read More

What is this list?  195 (and growing) Tools and Solutions to help you measure and analyze your Social Media efforts.
Special thanks to  Infusionsoft (Email Marketing 2.0 experts) for generously supporting our work to help other small and midsize businesses. 

I normally don't post my own links, but this list has gotten so much attention I couldn't help sharing it. Read More