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Social media demands non intrusive marketing, permission marketing and in bound marketing are both ideal, but how do you know when you're not providing enough service. Marketing is all about getting new business and not missing obvious opportunities, what's acceptable and when? Read More

Franchisees with military experience enjoy operating their businesses and being a part of their franchise organizations, but rate their own performance as franchisees slightly lower than their non-vet counterparts. To compile the research for this report, Franchise Business Review surveyed... Read More

Most startups dream of attracting a celebrity endorsement, and assume that it will take their startup to the stars. There have been some “famous” recent successes in this regard, such as Charlie Sheen using Twitter to promote Internships.com, as well as some failures, including MyFavorites.com usin Read More

Over the course of a couple of months, Netflix has gone from a consumer darling to a heavily criticized blunder machine. Missteps by upper management and horribly researched new business decisions have taken Netflix down from their perch as an entertainment beacon.
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Facebook is primarily regarded a B2C social platform and typically not considered as effective for B2B businesses. I’ve always felt that this was not the case, and wanted to highlight companies big and small using it as an effective B2B tool. The following are my 20 Examples of Effective B2B Facebo Read More

In your business what branding strategies are needed to create brand insistence, great customer relationships & love brands? Do you have a plan? Read More

“We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you Read More

It falls into the purview of an already totally slammed communications department…or single communications person. Either way, it’s a social media time crunch. Have no fear. Your organization, no matter how resource-strapped can engage in social media successfully. Here’s how.
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Kelly Kautz of One Woman Marketing discusses what to do when the customers you have aren't the customers you want and how to embrace your best customers. Read More