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B2C companies have plenty of loyalty marketing tools at their fingertips—from loyalty cards to mobile apps. But what about B2B companies? Building customer loyalty is just as important for you. In fact, 44 percent of B2B companies report that 60 percent or more of their new sales are made to existi Read More

Looking for new ways to eliminate customers’ stress while they wait for customer service? Try reducing the wait — or at least giving the impression you’re reducing it, a new study of customer psychology suggests. Read More

The longer a customer has a relationship with you, the more they are likely to spend, and the larger the transactions are likely to be. Your repeat customers are also valuable because their word-of-mouth marketing brings more business your way. Read More

Engagement is all about building a strong, loyal relationship. That’s how you get repeat customers and a strong reputation.
So, how exactly do you encourage and build this? That’s what today’s post is all about. Read More

There are dozens types of contact you are able to offer your customers in your online business. Choose carefully what will work best for you. Read More

How do you know if your customer service is living up to customer expectations? The answer is in KPIs, or key performance indicators. Here is a list of different KPIs your business might consider using to measure customer service. Read More

As a business you work hard to attract customers. You may even spend a lot of marketing dollars to generate valuable leads that convert into sales. So once you got them, you certainly want to keep them.

Check out this infographic for stats and ideas on the valuable opportunities good customer se Read More