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It isn’t that you and your business don’t have anything worthwhile to share… but like other marketing techniques, we tend to get stuck in a rut. Read More

An extremely bold and competitive move, on Instagram's part, led to the release of a feature called 'Stories'. Almost a direct copy of their competitor, snapchat. For all the businesses out there, here are 3 beneficial ways to utilize Instagram's latest update! Read More

If you're doing any of these 'influencer marketing' strategies, please stop. Find out 7 better influencer marketing strategies you should be doing instead. Read More

Small business owners know the power of personal connections. And connecting online via social media has never been easier or a better way to market to potential customers. With more than 78% of people with a social media profile in the US alone, now is the time to reach your audience via various s Read More

There are a lot of techniques and technologies are at the disposal of the marketers today. From native apps to powerful mobile web to mobile-friendly responsive web design to location technologies like Beacons to augmented reality, there has been a plethora of technologies that marketers can put to Read More

Starting a business is like building a ship and embarking on a voyage, armed with a plan, a map and a team. You have to sail with uncertainty against storms and unpredictable weather. But once you have your ship built and you’ve sailed away, it’s critical that you consistently check the hull for le Read More

If you need to give your first presentation at an occasion, here are some tips to help you successfully navigate your first speaking engagement. Read More

When I heard a friend and business mentor say, “Your startup won’t fail if you don’t quit,” I realized that every entrepreneur should adopt “never give up” as their mantra. Rather than quitting, there are always alternatives, like pivoting the business model or merging with new partners for support Read More

Processes are a lot more interesting than you’d first think. That isn’t some kind of joke — they’re interesting, I swear. Although they’re defined as “a collection of interrelated work tasks initiated in response to an event that achieves a specific result”, there’s a bit of a backstory that helps Read More

Building trust with your readers can be difficult. In most cases, you are marketing to people who don’t really know you and have no reason to trust you.

It’s important to gain the trust of your readers if you want them to believe what you have to say. It is a vital part of succeeding as a blogge Read More