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Whether it is for blogger outreach, SEO link building, networking or another reason, email is still the best way to get hold of people.

This guide is broken up into sections which you can jump to via the table of contents below. Read More

Millennials are now the largest age group in America at 75.4 million, surpassing the former largest group, Baby Boomers at 74.9 billion. So if you haven’t learned what they think, feel, want and need, you’re probably missing the boat on sales and marketing. Read More

So, you've got an idea for your new business. But, how do you determine if it's actually a good idea? Our idea validation checklist will help you figure out if your business idea is a winner—or if it could use a little work. Read More

To make travel productive, you must plan ahead. And since you can never predict everything about your trip, here are some of our favorite tips to help you stay productive while traveling.




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All the email marketing campaigns analyzed in the infographic are rated based on 3 factors. Those factors include a clarity score, an excitingness score, and an attention map score. They then analyze each email and give pro tips on what can be fixed to make it more effective. The email examples l Read More

Ever had that awkward moment when you see an advert and go ‘Oh no, guys, just no’? Sometimes, negative marketing campaigns can deliver great results, though often it’s met with controversy and condemnation. Marketing might be all about getting it right, but these are five campaigns that failed mise Read More

Let’s start with what might sound like an obvious fact: the more engaged your audience, the more likely they are to eventually give you money.

Engagement is, of course, a fluid concept that..

"The one word to remember – when it comes to engagement and attention – is easy. This means your con Read More

As a business advisor, I have too often seen technical entrepreneurs get a product or service off the ground with ease, but then struggle mightily when their business reaches a couple of million in annual sales, or the employee count grows beyond a handful. It’s at this stage that the job changes f Read More

Many employees use buzzwords at work. While they may think using these phrases will make them seem smarter, it is actually the opposite.These phrases are often annoying and meaningless. Also, they may hurt your credibility at work. If you want to move up the career ladder, you should be careful abo Read More

While the ultimate goal is to build an unconditional love for your brand, a bit of promotional merchandise (swag), and a “wow” experience go far in accomplishing this goal.

The key to customer retention is fostering a climate of customer delight – a tribe of users who love your product Read More