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Starting a business is a challenging undertaking, but once you manage to find your feet and make it run like clockwork, it’s time to think about expanding to new markets and possibly scaling your business globally.

Here are our tips on how to take your business across the globe. Read More

Brand positioning is a common term used by managers when talking about increasing the productivity of an organisation. The goal of brand positioning should be to base all customer activities to the definition of a brand. It is all about categorising your brand. The way you present yourself should l Read More

If you study a list of failed companies, you’ll readily notice that poor cash flow is one of the primary causes of business failures. And it automatically follows that accounts receivable is one of the central contributing factors to failed cash flow.

If you want to enhance your cash flow and bu Read More

Do you need to be a more creative brand in 2020? 7 companies with brand power including the Apple Marketing Plan and the Google Marketing Strategy. Read More

Wouldn’t it be nice to have a content marketing expert as part of your team? Someone who would give you pointers on how to tweak or repurpose old content? That's what this podcast is all about. Read More

What marketing tactics can you apply today that will help you retain your freelance writing customers? This article offers 10 proven tips! Read More

Meta descriptions, once widely abused in SEO to commonly overlooked — find out how meta descriptions convert to traffic and how to use them.

In my opinion, meta descriptions are not dead.

The still play a role in SEO and can bring many benefits to the site owners if they know how to utilize t Read More

In a recent CUES Leadership Column, Improve Your Members’ Experience with Simple and Cost-Effective Strategies, Oak Tree`s CEO talks about the consistent efforts to meet and exceed consumer expectations through process improvement and simple acts of kindness lead to loyalty and growth. Here is an e Read More

The problem for online retailers…

You need some profitable product to sell online, creative ideas to sell more and know how to close deals.

Fortunately, after reading this article, you will be able to put these tips to work for you to identify a profitable niche and start selling online effec Read More

Most marketers haven’t a clue about the internal workings of the business where they work - or indeed business in general. They just want to post (yet) another pretty picture on Instagram. That’s not marketing. Read More