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The best type of marketing totally depends on your product, the audience and how that audience buys. I have two types of writing products I focus on. One gets the best leads by being active in online marketing, networking, being helpful and being visible in the community. I get referrals and subco Read More

For a few, delegating comes easily, maybe too easy. For others who are perfectionists, letting go of even the most trivial task is almost impossible. If you are in this second category, you probably don’t like the references behind your back that you are a “control freak” or a “micro-manager.” Read More

Technostress, the stress created by technological devices, is one of the biggest sources of stress in the workplace. Technostress is an unfortunate reality in our modern age, but by making a concerted effort to address it in your company, you can use it to your advantage when recruiting people and Read More

There are no guarantees in business. But you can set yourself up for success, rather than for failure. Make sure to get as much of these five items as you can, for the best chance at success. Read More

We all know what it feels like to be bombarded with advice and tips at a time when we don’t really want to take them on board. This is particularly true when it comes to running and marketing a business, when everyone will seemingly have an opinion on what you should be doing and how you should be Read More

Growing and utilizing your email list is a must for any business that’s committed to building their brand awareness and increasing conversions. It’s not just as simple as sending an e-newsletter every month. A thoughtful, robust email strategy can help your business by leaps and bounds. Read More

Health and safety at workplace should be top priority for small business owners. Failure to pay attention to it can have dire consequences. Read More

Motivated employees help you take your business to new heights. Make sure you are helping them help by avoiding these mistakes that demotivate them. Read More

It happens here and there. Facebook goes down, Instagram goes down, and everyone runs to Twitter to figure out WTF is going on. I want to talk about the importance of spreading your social media following and building your email list.
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First, connect your Instagram business account to your Facebook Business page! This will give you access to the Creator Studio on Facebook where you can track your stats, upload and schedule content to post on Instagram and IGTV! This is a game changer. Read More