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We all have our personal pet peeves when it comes to customer service. (For me, it’s when a server asks, “Are you still working on that?”) But some customer service annoyances are pretty much universal — and according to a survey reported in MarketingProfs, these are the top 5. Is your business doi Read More

After many years as a mentor to aspiring entrepreneurs, and an occasional angel investor, I realized that new venture founders all seem to stumble on similar pitfalls, despite my best efforts to steer them to smoother routes. Of course, I would never say never, and passion does overcome many obstac Read More

Charge per hour or per project?
This question seems to bother a lot of small business owners and freelancers.
Here is a comparison of the two billing models.
The decision is yours. Read More

Among the dozens of social networks, LinkedIn and Facebook are the most potent lead generation platforms. Compared to others, these two networks provide marketers with better tools and targeted markets for lead acquisition. Read More

Should You Be Using Videos on Websites? Find Out Now!

Using videos on websites and blogs is essential, but understanding the Pros & Cons of Having Video on Your Site or Blog can be even more important.


Marketing videos are not a new thing, but they are definitely evolving and exponentiall Read More

According to one study, at least 70% of Instagram users have sought a company out through the platform while 62% follow at least one company profile. Mastering Instagram is thus a highly vital aspect of your social media marketing efforts. Read More

Finding success and attracting more customers to your business requires managing and executing the trifecta of marketing, advertising and outreach. Read More

Only 18% of businesses prioritise customer retention over customer acquisition. Find out the different methods you can use to create a customer for life. Read More

Have you been measuring your "ticket volume by channel"? How about running a "ticket transfer analysis"? Tracking and measuring these fifteen helpdesk metrics will help you better organize, train, and manage your support teams. Read More

How do you exceed customer expectations with every interaction? This infographic explains everything you need to know about customer experience management and your business can enjoy an increased customer retention. Read More