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When it comes to email marketing, it’s all about the subject line—and that’s not an easy piece to write! Need some help? Try starting with these tips. Read More

The business world is moving faster than ever before, and busy professionals are increasingly looking for digital tools that can keep up with their nonstop lifestyles. The FreshBooks mobile apps bring all the tools that business owners expect from their financial management and accounting platforms Read More

By David Neagle

Before you can appeal to your target market, you’ll need to define that market. Who is your buying market — and who is not? One way to do this is by utilizing empathy mapping, which allows you to answer these questions and gear your efforts toward a market that’s right for your p Read More

These days it's not enough to be knowledgeable about a particular topic; you've got to be an expert. People are in search of content, and they don't want to get it from any old source. They want a real authority on the subject- or so we're told. But, what if you don’t feel like much of an expert? Read More

To be effective working at home you must measure your day, your time and your goals. You must do it correctly too or you won’t make the money you want. Let me give you an example of what I mean by measuring your day, time and goals: Read More

By Bob Herbold

Recently it was reported that Nokia has been discussing with both Microsoft and Huawei the option of them buying its mobile-phone business. Nokia also recently suspended the company’s dividend. It is clearly panic time at Nokia.

While they traditionally dominated the low-end Read More

By Nicolas Gremion

If the thought of starting a new company scares you, then what I’m about to suggest might terrify you: Consider starting a new company in a realm in which you have no experience. Before you run for the hills, keep reading. When done the right way, this risk can pay off with bi Read More

I’ve been involved with similar projects to re-connect with lapsed customers in 4 different companies over the last couple of months and following some undoubted successes I thought I’d share with the wider world the smartest way to approach these particular accounts. Read More

We understand the mounting challenges that you as marketers face in today’s economy. In order to succeed in a digitally focused world the web must be at the heart of your integrated marketing efforts.

To help you explore some of the ways the web can provide increased awareness and better interac Read More

There is no room for second place when it comes to search engine optimization. With 62% of all users clicking on results found on the first page of a search engine result page (SERP) making sure you appear on the first page is critical in terms of boosting qualified traffic to your website.

Let’ Read More