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The level of exposure and engagement that social media offers its users has, quite clearly, captured the attention of business owners. However social media is still a fairly new medium to market in, and businesses that set up their own social media department often have little to no clue as to what Read More

There are different school of thoughts how often you should publish content on your blog. Most of them aim at the bare minimum at which a person producing the content wouldn’t get all stressed up, how is he going to come up with all these ideas for the content. For example, if you needed to create Read More

By Jeanne Landau

The basic premise of marketing and sales is that lead generation is essential to growing a business. To meet marketing objectives and sales goals, leads need to be plentiful, and they also need to be qualified. Qualified lead generation is one of the toughest challenges facing b Read More

Instead of getting into the trap of perfection, strive for constant improvement. This way you are making progress towards your goals and you will feel better about yourself. Read More

By Doug Austin

Today, consumers don’t just want to buy a product or a brand — they want to buy into the whole brand story. This observation pays homage to an Old World mentality of artisans and craftsmen, whose products were a genuine reflection of their art, hopes, dreams, and personal stories. Read More

Does business travel pay off? For a small business watching every dollar, you might expect the answer to be “No.” But a recent research report, The Role of Business Travel in the U.S. Economic Recovery, found that business travel helps drive business sales and growth even in tough economic times.
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By Daniel Adetunji

Attention business owners: how many of think it’s a good move to try and avoid competition? How many of you think market competition is evil? Hmm…It seems I can see some hands in the air; anyway, if you answered YES, to any of the above questions, then it means you’re not read Read More

By Heather Legg

If you own a small business, sometimes you have to do things you don’t necessarily want to do. One of those may be letting someone go who isn’t doing what you need them to. When do you know if you should let your sales manager go, and what should you look for in a new one? Read More

Last week, Google released a major update to Gmail to make it more organized, and those changes are now available in an update to the mobile apps. Read More

It doesn’t matter whether you are writing landing page copy, a series of autoresponders, or the latest version of your newsletter. Unless you understand exactly what motivates your target audience and captivates their attention, your creation efforts are going to ring hollow and fall short.

So h Read More