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For any campaign, a pay per click (PPC) strategy is planned to enhance its profitability. Yet, in many cases it is observed that a few grave mistakes in the execution mars all the plans. The result: you hardly get any time to recover from it and see your campaign make losses. Read More

Online marketing has gained ground over the last few years. The perfect way to reach out to millions of customers at one go, this form of marketing has already become extremely popular among both the companies and the people. Read More

Sears started using Big Data because of declined sales & within a few years turned the company into into a real-time digital enterprise thanks to Big Data. Read More

Startups can exercise lean startup methodology by practising well-known conversion rate optimization principles. In this article, we explain how. Read More

Header of my article has espcially#4. All the points are important for using twitter for marketing.

Point #4 has mention of the fact that you should have influencers on your side. Twitter is gaining everyone's attention and if you are not using it for you business, start and make a be Read More

Google Now can now act as your personal task list manager as Google has silently rolled out an “occasionally” option in the reminders. There are some tasks for which you cannot set a specific time or date to be reminded about, but those tasks need to be reminded or followed up on a regular basis. F Read More

Need a reason to start your own business? Here are 20 of them, each being more convincing then the last. Read More

Facebook was the perfect solution for small businesses on a tight budget. All businesses had to do was build up a valuable fan base and post interesting content to drive traffic to their website or local businesses. Or so they thought.

As the formerly free social media platform turns into a paid Read More

You may not have a passion for bookkeeping, but keeping well-organized business books will simplify your operations in nearly every aspect of running and growing your business.

Here are some simple but effective ways to keep better business books... Read More

The first impression you often make on LinkedIn is with the photo you choose to represent yourself. And unfortunately sometimes a person can be judged by their photo. Do you want to leave an impression that you are less than professional?

Here are 13 “personas” and mistakes to avoid when choosin Read More