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Buyer journeys today are reliant on both self-service education and "guided influence" from brands. Let's look at four ways that marketers can strategically plan their consumer decision journeys to provide optimal value and guidance to their audiences. Read More

Emotional intelligence training is intended to help you understand why people do the things they do, as well as handling negative emotions in yourself and others. Read More

Often, people wonder, what makes a good entrepreneur. Is it the attitude or the mindset? Are his/her experience on a certain segment of the market or his/her ability to develop and exploit opportunities, where before him/her where none. The problem is that there is no a single answer. There are man Read More

There is much talk about the advantages for businesses when they automate their marketing. Some of our customers already are proving it themselves. In this post, we summarize the benefits they have achieved through marketing automation. Read More

Whether you're just now starting a business or are a seasoned entrepreneur, it's important to know yourself. Have you taken a good, hard look at your strengths and weaknesses? Read More

Every team does this after every game, and if our content marketing strategy is going to succeed, we need to do the same. Read More

Based on my years of experience in both startups and large companies, trusted relationships are more the key to success than a great business model, how smart you are, or how much money you have. Aspiring entrepreneurs who struggle in a corporate environment often can’t wait to start their own comp Read More

Working in marketing can be very demanding. KPIs, meetings, brainstorming sessions, monthly revenue, never-ending checklists… the list goes on. Luckily, we live in a time where productivity hacks are easy to find. Even easier than catching Pokémon. Read More

Nobody can now dispute the fact that the success of advertisements lies mostly in the headlines. Ideally, the headline should grab the reader by the collar and make him want to read the rest of the advertisement. The headline should be simply catchy and various key points should be embedded when de Read More

We all know that raising capital to finance a business is one of the most difficult tasks ever when it comes to running a business. Below are powerful alternative crowdfunding platforms for young entrepreneurs to raise capital to finance a startup.... Read More