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One of the most important aspects of a sales representative’s job is lead qualification, and the primary way this is done is by asking questions. However, while a simple question might give you a lot of information, is it giving you the right information? Read More

If you want to mimic the masters, you must identify the bottleneck effect that is standing in the way of your sales team’s productivity. Here's how. Read More

Having a lead form on your website can create more business for you, but it can also result in spam leads flooding your inbox. Here are some strategies for eliminating this problem. Read More

Do you ever feel like you’re running out of content ideas for your website or blog? With almost nine out of 10 companies now using some form of content marketing to attract leads, just try to visualize the sheer volume of content that needs to be produced on a daily basis. Following is [...] Read More

This is the pilot episode for my brand new small business podcast. Not sure if podcast submissions are allowed here. If not, I will stop submitting them. Read More

You don't need to be a creative ad genius to come up with great PPC text ads. You just need a good approach, like this one! Read More

If you thought the games of Jenga you played in college were epic, wait till you see the game these Caterpillar operators played. Using five Cat machines, these operators remove and reposition 27 600-pound (that’s 8.1 tons!) wood blocks arranged in a stack: a version of Jenga fit for giants. Read More

Exactly how are people finding you?

How do they find your content to share your content?

If they're not, then you have a serious problem that you need to address. Read More

Creating a new video to market your business is just the beginning. If you really want to reap the benefits, you'll need to follow the four steps outlined in this article. Read More

The message from Facebook is clear: Pay to Play.
However, some businesses have not taken this message very well. Some have left while others have thought of creative methods to work around the lower organic reach. Yes, average organic reach of a post has fallen. But the keyword here is average, w Read More