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I friended Amber and immediately became a fan. Reading her book, The NOW Revolution, was a bit of a revelation for me. I knew that social media had vast marketing potential…

But, her book, co-written with Convince and Convert’s Jay Baer, went much deeper into the ways social can and will integra Read More

There’s a lot to do and know when to comes to social media marketing but you don’t have to do or know it all at once. Follow these steps to get started. Read More

When a business passes to new ownership, debt is part of the purchase price. Succeeding generations are angry about the debt and entitlement burdens that they are inheriting from the Boomers. They will have to choose between taxing themselves or reducing their obligations to Boomers. Read More

Whilst the sales profession may be considered one of the oldest and most “popular” it also comes with its fair share of employee churn. Below I’ve put together a list of some of the more common reasons why sales people tend to fail in their profession.
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Sales calls – be it follow up or cold calling – are essentially all a process of winning the customer over. This is where the divide starts between the eff Read More

It’s important to focus your marketing activity directly at specific kinds of people you want to work alongside. This blog post looks at how we can make a muse of our perfect target market. Read More

It’s always good to have this data available to you, as you never know when it’s going to be time to make a switch from one tool to another. It also occurred to me, while observing the data, that not all of these tools that are on the top spot, are actually the right ones for your business. Pay clo Read More

YouTube used to be very strict on publishing any media / press related information to the public, like the amount of registered users it has, or how much the average YouTube star is earning, it’s still true for some of these questions, but it has certainly become more transparent over the years. Read More

Guerrilla marketing goes a long way back, way before the internet ever existed. I’m sure that in the very old days, someone had already figured out the benefits of creative marketing. Read More

Now, everyone’s looking for a societal marketing concept, but nobody is after a real societal marketing strategy, and so I am going to present to you four tips to take into consideration when starting to experiment with societal marketing. Read More