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Video interviews and testimonials can be powerful tools to add credibility, authority and believability to an event or a website. But do them wrong and they can make you look very, very bad. Here’s how to make sure your videos really speak to people. Read More

Marketers and journalists have a reputation for clashing over content creation and marketing. Read on to find out how ways they can work together. Read More

Before you watch this video, and reveal the right answer, take a guess. What do YOU think is more persuasive?

You may think (or feel) worrying about the difference between "think" and "feel" is pointless, but the truth is... Read More

"How do you land major press for your startup, small business, or blog?"

The answer is called "The Drafting Technique," and in this short video, I walk you through how you can start using it today! Read More

For some reason, many people think self promotion is spammy, dishonest, and downright cringe-worthy. But how do you expect to get noticed for your talents, get more customers, and build the career and life you want if you're not comfortable talking about yourself and your business? Read More

"Should you ever work for free?" is one question that gets most people FIRED up. I'm going to answer it once and for all: YES, you should work for free - when it makes sense to. In this video, I share three scenarios for when it makes sense for you to work for free. I also share 3 questions you can Read More

If you've ever felt like you can't talk about your accomplishments for fear of other people judging you and thinking you're a show-off, then you must watch this video. Read More

So many brands struggle to use social media effectively. Spending precious time on marketing efforts that are not producing just costs you money. How can you really hit the ball out of the park with your social media marketing efforts? Read More

Not trying to be oblique here….but the title above says it all. We’ve all been trained to believe that it’s far far better to sow a seed and then know that when it ripens on it’s own, it can be harvested by us gaining the strategic startup founder the crop that he seeks.

Bullshit.

That is, I Read More

Creating content is pretty much the bread and butter of this entire business. Hell, even if you’re not doing this for business purposes, you’re still in the business of creating content. It is what we do. Read More