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Beware of those revolving door deals and death spirals when up against a master deal-maker. You can find yourself out in the cold wondering how it all went wrong. Read More

Distribution through app marketplaces is the key weapon now in every app developers arsenal. And nothing helps your presence in a marketplace more than a bunch of positive, high quality reviews. Read More

Here are five tips to help you market you event efficiently and intelligently using effective and efficient email marketing campaign. Read More

Stop putting PR as one of the last things to do in your business!

I get why it happens. You think “Some day I’ll hire someone to manage my PR. Right now I need CASH flow baby!”

You do. And having a personal relationship with PR can help you get the cash flow. Read More

In a historic move, GuideStar, Charity Navigator and BBB Wise Giving Alliance write an open letter to the donors of America, setting out to correct a misconception they created that overhead is a valid indicator of non-profit performance. Read More

Per Custora's newest research on e-commerce customer acquisition and customer lifetime value, shoppers who come through affiliates are 8% more valuable than average, being more likely to shop with the retailer more than an average customer. Read More

Office design and working environment at small business have significant impact on employee productivity and creativity. This article describes best practices in office design. Read More

Researching small business owners highlighted a consistent problem with social media - finding enough time in the day.

This article provides tangible advice to help small businesses implement social media marketing into their everyday working schedules. Read More

Startup funding using crowdfunding methods is a great way of raising funds for your startup without the need for venture capitalists or angel investors. Here are examples.... Read More

We talked about sure-fire call to action phrases to improve your conversions. Now we will talk about common mistakes that may have undermined your call to action triggers, and doomed your efforts to convert traffic into something profitable for your business. Read More