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By improving your campaign’s quality score you can expect to see reduced keyword bid prices while actually seeing your ads place on higher positions. Here’s how it works.
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Google has updated their ranking advice and is telling businesses that they need to offer more quality information on their websites in order to earn higher search rankings. Learn why this makes the web a better place. Read More

Color, psychopaths and other website essentials are the theme in this week's Savvy Copywriter hump day inspiration post! Check it out and let me know what other links, posts or ideas you'd like to add to this. Read More

There are two sides of the blogging camp. Those that promote social marketing and those that stand by search engine optimization tactics. Which camp are you in? When you really think about it, what do you do to ensure that your post gets the most visib... Read More

Raising money for charity is always rewarding, but the feeling is even better when you’ve raised the money through an event that you’ve organised yourself. Read More

Wait. Brains? Plural?

Yes. Four of them, in fact.

One, the head … two, the heart … three, the gut … and four, the spine.

Four separate, but equally important, brains.

It may seem odd — because your head brain has done a great job of convincing you it’s the only brain. Read More

Sean McCool discusses the difference between energy and effort and which one is better for your freelance career. Read More

Christina Gillick explains the vast benefits having an email list can give a freelance copywriter, and how you can reap the rewards of your own list. Read More

Facebook Timeline for business pages has made it easier to tell stories and reach new customers for a fraction of traditional marketing costs. Read More

By Bob Herbold

June 10, 2013 was a big announcement day for Apple at its Worldwide Developers Conference. Frankly, it was a strange spectacle to me. There was Apple announcing upgrades; not new exciting technologies to dazzle the industry!

For iTunes, it was at last an announcement of iTun Read More