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There has indeed been a lot of banter on the subject. Some have been in favor of them for a long time. But it is true, to date, many have thought of hashtags on Facebook annoying. Some have been loud in expressing they feel that hashtags on Facebook are like high heels on basketball players – mi Read More

If your small business is on Twitter to promote your product and services, why not take it to the next level and use Twitter as a customer service tool? Implementing a “customer service via Twitter” option can be one of the most effective ways of dealing with customer service issues.
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Hipsters, Albums, Singles, and Influency:

Want control over your customers? Albums may be passe, in the music business OR when you market other content and media. Influency is how you manage that. Read More

Even though Siri and Bing are apparently friends now (Siri in iOS 7 will use Bing as its search co-pilot), Microsoft is not yet ready to call a truce ... Read More

Want to know how to market your product on a very small budget? We have 3 unique ideas that'll help you become a better, more resourceful marketer today! Read More

There are over 800,000 franchised businesses in the United States. As workaholic Boomers retire, franchisors will have to adjust their business models or fail. Whether run by big multi-unit operators or the parent corporation, franchises will be very different ten years from now. Read More

All this week, we’ve been talking about tactical approaches to making your email copy better. We covered subject lines, creating curiosity in your reader, and compelling them to take action.

But in this last installment, I want to take a step back and talk about your overall approach to email co Read More

I just lost my longest-running client, and 1/6 of my monthly income. Here’s what to do when you lose a big freelance gig. Read More

These days, many people start blogs because they want to build up a semi-passive source of income. While I think it would be nice for my blog to eventually provide me with a significant revenue stream, the real reason I started a blog was because I needed a place of my own online. Read More

One of the drawback with the default free templates are that the Titles are not fully SEO friendly. When you go to an blog page in your blog, usually the Heading of your blog should appear in your Title tag to make it more SEO friendly. But by default the main blog Title comes first, followed by th Read More