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Do you think that it's possible for you-the potential franchise business owner, to get bank account information from the franchisees that you contact? I do. As a matter of fact, a good number of franchisees will share their financials...if you know how and when to ask for them. Read More

For America’s restaurant owners, the casual dining segment has been a hot market for the past several years, helping restaurants get over the difficulties posed by the economic downturn. But what does the future hold for casual dining? Technomic’s Future of Casual Dining Report points out there are Read More

Ever thought of advertising your personal website through Facebook? Do you think it would be worth the money? These questions and more are answered in this post. Read More

Contests are an excellent way to promote your brand and increase your social following. Unfortunately, creating and running a contest yourself can be headache-inducing and, depending on how you run it, could even be against the rules of a particular social platform. Instead of going through the tro Read More

I came across a question on Quora the other day that reflects a misconception that some social media marketers still have regarding Facebook fans: Is one gender of Facebook users worth more than the other? Let’s see if we can answer this question once and for all. Read More

You feel on top of everything when, at the end of the brainstorming session, you look at the list of amazing ideas you have got. It is also a good practice to brainstorm not only for ideas but also to increase your brain’s ability to get more perspectives around a narrow point. It is in general goo Read More

Team Insights identifies the factors which are having a negative impact on motivation, so you and the team can replace them with positive ones. Rather than being a staff survey the questions help you understand what you can do as a manager to improve the environment in which your team are working t Read More

Landing pages are made with the purpose of making the page visitors perform a specific action that gets them into the sales funnel. The action can vary from downloading information to completing contact forms to making actual purchases. Regardless of the desired type of engagement, landing pages pl Read More

After a long, drab spell of winter, we welcome spring with excitement and a craving for colors. Rainbows overtake shop windows, grocery stores, boutiques and other retail locations. And it is no surprise that the ads for the season are just as vibrant, with a wide variety of advertisers building on Read More

It is essential to a business’s success to have an online presence outside of just your company website. Marketing campaigns are much bigger than just TV and newspaper ads. Facebook and Twitter are a necessity for your online presence and general online reputation of your company. There are an ever Read More